For me the concept of buying used clothes is something very new and very not my thing, but I was trying on a pair of used Nike Roshes the other day when my friend looked at them and was like THESE ARE FAKE…I looked at him, having not even a slightest idea as to why he said that, but he was totally convinced. I didn’t buy them.
Knowing myself, obviously I went to research this thing and realized that I should probably never ever buy Nikes anywhere that is not a 100% source. I have been hunting for a pair of running shoes and in the meantime saw so many weird places selling them that I thought it will be useful and help you identify fakes, or at least get you sceptical. (Some of these tips work for other brands too, and also for apparel not only shoes).
First I would suggest you read my post on how to shop safely online, because not only can you end up with a fake pair of shoes but you might end up moneyless prior to getting the package!
THE STEPS TO SPOTTING A PAIR OF FAKE NIKES
1. THE WEBSITE / SHOP
What is this shop, website, etc? Have you heard about it? If you see an online store selling Nikes, google it’s name. If you don’t find any reviews that you better let it go. Do they have a facebook page? If yes, that will help a lot. Read comments! My friend managed to order from a non existing website that had all social media links going back to official nike website and the shoes have never arrived.
2. THE PRICE
If you see a price that is way too good to be true, be sceptical. If it’s a very old model than you can give it a chance, but anything created in the past years will not be sold for pennies. Not because Nike is greedy, but because low prices decrease the brands value perceptionwise. If you need something cheaper wait for sale or go to an official Nike outlet.
3. THE PHOTOS
You visit a website. You check point one and you are still not sceptical enough. Check their photos. Do they look like stock photos taken directly from Nike’s website or are they their own? That is also an important point!
4. THE PRODUCT
If the photos look more or less authentic and their own, than go to a website you are confident about, and start comparing. Stitching, tags, colors, EVERYTHING. If the stitches are not as accurate, or the parts are not put together the same way or have a different material, than you have a fake. If you ordered the shoes, do the same. Compare every little detail.
5. THE PAYMENT
If you are the risky kind and nothing is stopping you. You are convinced and think that these are the most authentic shoes ever than let’s go to the next step. Protect yourself. When you reach the payment page, do you see HTTPS instead of the usual HTTP? That’s good because at least you data is not getting stolen (e.g. credit card number). If it’s not there, than you are not only buying fake shoes or non exisiting shoes that will never arrive, you are also providing data to someone who will than probably steal your money. So part 1: https! Part 2: pay only via paypal or a CREDIT card. These have protection in case you have an issue.
6. THE BOX
So you ended up buying a pair. Let’s start with the box. Is it the typical Nike box you know or is it poorly made and feels weird?
7. THE QUALITY
It’s not only the stitching etc., but the quality of the assembled product. According to the internet (that never lies), fake Nikes fall apart very fast. So if you think about it, is it even worth it to buy sth for half the price that will fall apart in a month, when you can buy something that will last forever. If you are not heavily into sports, than expect your shoes to last for a very long time. I have never thrown out a single pair of Nikes.
8. THE SKU NUMBER
There is one on the box and one inside the shoe. They have to match.
9. THE SIZE
The size should be true to itself. Fake Nikes usually lack that.
10. PHOTO EXAMPLES
Also if you are looking to continue the adventure do take a look at my post on how to spot a fake luxury bag as well. These are all very useful.