One of the short lists for emerging fashion designers at the Hyéres Festival 2014 was Yulia Yefimtchuk who caught my eye and ‘won my heart’. She graduated at the State Institute of Decorative and Applied Arts and Design, and is currently living in Ukraine. The collection was inspired by constructivism, USSR, and the propaganda posters showing the sad truth about the use of female’s body in a form of a tool. For this great collection she was offered an Opening Ceremony Donation to proceed with her dreams, and will be sold in some of the OC stores! Congrats!