Hi and welcome!

I am Eugenia Zhenya Bulah, a creative director and stylist from Moscow currently living in Budapest. After receiving my degree in fashion / interior styling and one in finance I have been working in these two fields ever since. In order to connect these different worlds, I launched a creative consulting firm that provides creative and marketing solutions for companies, start ups and private clients.

While working as a stylist my works have been featured in magazines, exhibitions, fashion websites and I have partnered with multiple brands, designers and organisations along the way. (check out my press features and my portfolio website)

In 2007 I have launched my personal blog Diamonds and Spikes driven by my passion for all fashion, beauty and art. I love the mixture of quality and rebellion, that’s where the Diamonds and Spikes name comes from. I wanted to have a platform to be able to share my EVERYTHING. Due to my education in fashion and interior styling, I try to share as much as I can and not only stick to my outfits. I write about fashion, beauty reviews, I share my personal thoughts on different topics, provide fashion tips and try to share as much knowledge as I can with the rest of the world.

In 2015 I launched The Magazine part of my blog that concentrates on fashion and beauty news, event recaps and consists of a much broader spectre of topics that I curate to my interest. Same year I have also launched a Shop My Style guide which is a free personal shopping service that is updated from reader’s emails and requests. I received questions and share guides for my fans in 6 categories.

The most special part of the blog is the fact that it is very opinionated and honest. I call things their names and am not afraid to express my often sarcastic opinions within the chosen topics. That’s me.





In Russian the shortened version of Eugenia is Zhenya.

I worked for multiple banks, multinational companies and even United Nations.

I get lost in imaginary situations, daydream and find myself crying or laughing over them.

I am a bag person, not a shoe person.

I love technology. I take things apart and sometimes never manage to put them back together. But I did fix refrigerators, laptops and washing machines.

I believe in quality with a twist.


*For any questions, invites and collabs please contact me at







L’oreal / StyleBubble / Fashion Week Budapest / InStyle / TimeOut / Used / Mod&Co Hair / NastyMag / Joy / Pepe Jeans / Jack Daniels / Rowenta / Dove / Lack / Fashion Video Festival / PS Mazagine / Daige / Close Hair Salon / Dori Tomcsanyi / Tuborg / H.O.M.E. / Madison Perfumery / Thomas Sabo / Clinique / Kevin Murphy / Nike



„I think the idea of mixing luxury and mass-market fashion is very modern – wearing head-to-toe designer has become a bit passe. It’s a new era in fashion – there are no rules. It’s all about the individual and personal style, wearing high-end, low end, classic labels, and up-and-coming designers all together.”

– Alexander McQueen